At Prime Resource, our strength lies in our people. With deep industry expertise, powerful networks, and innovative methodologies, our leadership team drives exceptional talent solutions that help businesses thrive.
With over 12 years of experience in human resource management and talent acquisition, Sobia Shahzadi is the driving force behind Prime Resource. Her visionary leadership and commitment to ethical, people-centric recruitment have positioned the firm as a trusted partner for organizations seeking top talent. Sobia’s strategic insight and passion for empowering professionals continue to shape the company’s culture and success.
Bringing more than 5 years of industry experience, Salma Attique co-founded Prime Resource with a mission to redefine recruitment through transparency and collaboration. Her strength lies in understanding client needs and creating tailored hiring solutions that deliver lasting value. Salma’s operational acumen and dedication to excellence ensure seamless execution across every stage of the recruitment process.
With over 3 years of experience in technical and IT recruitment, Yusra Khalid specializes in connecting skilled professionals with dynamic organizations. Her deep understanding of emerging technologies and evolving market trends allows her to identify candidates who not only fit the role but also enhance company culture. Yusra’s proactive approach and keen eye for talent make her an integral part of the Prime Resource team.
Armed with more than 4 years of experience in creative strategy and digital branding, Zainab Imran is the mind behind Prime Resource’s visual and narrative identity. She blends creativity with strategy to craft campaigns that resonate with audiences and reflect the company’s values. Zainab’s expertise in building authentic, impactful brand presence strengthens Prime Resource’s connection with both clients and candidates.
Founder/ CEO
Co-Founder
Technical Recruiter
Branding Expert
Simplify HR. Amplify results. From HR tasks to business impact—we make it seamless for YOU!
Prime Resource is a dynamic talent and solutions provider committed to helping businesses unlock their potential through strategic HR services and innovative workforce solutions.
© 2025 Prime Resource. All Rights Reserved
