Amazon PPC Specialist

Location: Karachi, Pakistan
Work Mode: On-site
Employment Type: Full-time

About the Role

We are looking for a *results-driven Amazon PPC Specialist* to plan, manage, and optimize Amazon advertising campaigns. The ideal candidate will have hands-on experience with Amazon PPC and a strong understanding of how paid advertising contributes to product visibility, conversions, sales, and profitable growth.

You will be responsible for developing data-driven PPC strategies, managing campaign performance, optimizing bids and budgets, and identifying opportunities to improve *ROAS, ACOS, and overall campaign profitability*.

Key Responsibilities

•  Plan, launch, and manage Amazon PPC campaigns across *Sponsored Products, Sponsored Brands, and Sponsored Display.
• Conduct keyword research, search-term analysis, competitor research, and targeting analysis.
• Develop and optimize campaign structures based on product, keyword, audience, and performance data.
• Monitor and optimize *bids, budgets, placements, keywords, and targeting* to improve campaign efficiency.
• Analyze key performance metrics including *ACOS, ROAS, CTR, CPC, CVR, impressions, clicks, and sales*.
• Identify underperforming campaigns and implement appropriate optimization strategies.
• Identify opportunities for growth through search-term, product, keyword, and competitor analysis.
• Conduct A/B testing of targeting, campaign strategies, and creatives where applicable.
• Collaborate with account managers and content/listing teams to align PPC campaigns with overall brand and sales objectives.
• Prepare regular PPC performance reports and communicate actionable insights.
• Use *Excel/Google Sheets* and relevant analytics tools for campaign analysis and reporting.
• Stay updated on Amazon Advertising policies, platform changes, and PPC best practices.
• Manage multiple campaigns and priorities while meeting deadlines and performance objectives.

Requirements

• 1–3+ years of hands-on Amazon PPC experience* preferred.
• Proven experience managing Amazon Seller Central and/or Vendor Central accounts.
• Strong practical knowledge of Amazon Advertising Console.
• Hands-on experience with Sponsored Products, Sponsored Brands, and Sponsored Display.
• Strong understanding of keyword research, match types, search-term analysis, bidding, and campaign structuring.
• Ability to analyze PPC data and translate insights into actionable optimization strategies.
• Proficiency in Microsoft Excel or Google Sheets.
• Strong understanding of eCommerce and digital advertising performance metrics.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and ability to manage multiple campaigns simultaneously.
• Strong communication and collaboration skills.
• Results-oriented approach with a focus on profitable growth and continuous optimization.
• Bachelor’s degree in Marketing, Business, Economics, Digital Marketing, or a related field, or equivalent practical experience.
• Relevant certifications such as Amazon Ads or Google Ads will be an advantage.

Nice to Have

• Experience with Amazon PPC tools such as Helium 10, Jungle Scout, DataDive, Perpetua, or Pacvue.
• Experience managing campaigns for international marketplaces such as the US, UK, Canada, or UAE.
• Experience with Amazon product launches and scaling campaigns.
• Understanding of Amazon listing optimization and conversion-rate improvement.
• Experience working with multiple brands or product categories.

What We’re Looking For

We’re looking for someone who doesn’t simply *manage campaigns but understands the data behind them*.

The ideal candidate can identify performance trends, understand what is driving results, test new strategies, and make informed decisions to continuously improve campaign performance.

If you can turn Amazon PPC data into actionable strategies that drive profitable growth, we’d like to hear from you.